The Mazda VR app is a build created exclusively for the Mazda Marketing UK internal business network – created by Lively Worldwide Ltd, commissioned and approved by MMUK.
The mobile first platform is a customer engagement tool, where Mazda reps can carry out new customer data capture and lead generation, host VR experiences, and issue digital brochures on a per model to customers.
The lead data is synced and sent to Mazda’s internal lead management system in real-time and will not be held in full on the app’s server.
The app also hosts an admin functionality for MMUK to be able to view top-line customer analytics gained from their interactions with the content hosted on the app and linked to their user details.
The app will be continually updated with new and exclusive content e.g. for new product launches, internal training etc.
The app is intended for use across the Mazda teams – from dealers to national teams e.g. marketing, fleet, so will be utilised across Mazda dealer showrooms, at events, and any other customer engagement opportunities throughout the business.
The app requires private log-in details to access the platform – these are issued and controlled by the MMUK team.